Tips to make Great TikTok Video

The optimal size for videos on TikTok is 9:16 aspect ratio. In the past, TikTok has said that vertical videos perform best on the app.

[{"selector":"#anim-202bc173-aa12-418d-b969-447caecfd468","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-75156ecb-606e-48b7-a84a-dfb5901ccedf","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e1cd4281-2128-477c-bd4f-b8bbfbb9c7a7","keyframes":{"transform":["translate3d(153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-033b0671-eb76-4d71-9cd4-6c5a1fdb86ec","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5f001ad-0f33-4792-b02b-7755a94540e9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Source: Google

Tiktok recommends that videos be 21 to 24 seconds in length. The company also advises never to publish a video that is shorter than 10 seconds.

[{"selector":"#anim-e995164f-dbff-455f-a260-a983f0de3bce","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a7e68814-cae7-42ea-954a-f33631e44f72","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-134d8140-dd1b-4ba2-9365-5deec48c76ba","keyframes":{"transform":["translate3d(153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da64da01-5b2e-4a6d-9f71-fe553641da66","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d0dd226-f9e9-46a2-bed4-007d9ed49118","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Source: Google

TikTok suggests that audio clips should be relevant in order to be more effective, but any audio clip can be used.

[{"selector":"#anim-5eb2203d-88be-42d3-b769-3bb6aede84b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-455214bb-e60d-4a29-9aa4-c3e0a6699fd5","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0545d71c-fd29-42c3-b46f-ec55f4b7451f","keyframes":{"transform":["translate3d(153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c4ac273-b7ad-4146-8412-5eae5050900a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3bb9dc1-1833-48a3-8412-a0f2aa42daa0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Source: Google

Videos which have fast-paced music (120 BPM and more) have the highest view-through rate

[{"selector":"#anim-b2080882-7fb4-447f-9e59-3e56358408fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-37efb5dd-7bd9-4f39-ae93-c446024b7c6d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d80d0cb5-74aa-46af-9c81-26bacedb68cc","keyframes":{"transform":["translate3d(153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aede71ce-2fc4-4785-a3ac-e036eedcf8cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79d68603-bb26-4909-a275-6172f40157ee","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Source: Google

Use TikTok's native features, such as effects and text treatments.

[{"selector":"#anim-cd9f8fbc-0527-4530-8b44-936d36eed0b7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-de73dfa0-e21a-4453-b8f0-8a7902fb08a5","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8222dc2c-a779-434e-abc6-ddd0428d3ae2","keyframes":{"transform":["translate3d(153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a9b3889-583e-4e12-b3f4-a6dc7ba783f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abf655af-89de-47c3-9ce4-d36b2783b1b3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Source: Google

Try out different audio and effects that are currently popular to find what works best for you.

[{"selector":"#anim-6fc98a46-af8a-4b86-92dd-836b12db9346","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9e8aa49d-4b28-4633-b602-29fb21ad28da","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9feafe16-52ef-4977-ad69-f538828eefc0","keyframes":{"transform":["translate3d(153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b13550d-4e63-4e0f-8eed-2f673070aab6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-987cc251-c4a1-4f64-b8e0-2e2112fda9bd","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Source: Google

Look to others Content for inspiration and then create your own content

[{"selector":"#anim-58041d08-281d-447e-b3f2-685a0519e1bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b6dadfcf-12cc-47da-88b4-be83957ac17d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f74a7048-c7f2-4589-86ee-bdce21449a5f","keyframes":{"transform":["translate3d(153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15c77e50-9306-43d3-8e49-c10a2281116a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-589dbfbf-38ff-4cf5-8917-fb02fd8e2340","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Source: Google

Your content should tell the story of who you are as a person. People will be more likely to be attracted to you and your work if it is genuine.

[{"selector":"#anim-5e2eb43b-4aad-4482-be62-42abf3feccd3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-66872540-3dc1-4b77-a77a-7c04625fcc2a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1654b0a8-1d8b-4cfb-a63b-4f25646770cc","keyframes":{"transform":["translate3d(153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4af1c8c-e87a-48cd-80d5-5a3a2fb68dc2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2fbe2049-ec16-4e7e-be77-4820d98aad77","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Source: Google

Even when you're working with brands, it's important to be true to yourself.

[{"selector":"#anim-cfb8f647-39de-4277-9281-1afde1ce4036","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4a69f67a-7046-4421-b23d-98c5c155cb24","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0d38b2e3-9815-4e14-9f7e-dc76fb640c9a","keyframes":{"transform":["translate3d(153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a45b93f-8e89-4ebc-a46b-5db9e1c0e341","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5498ec55-ae0e-481b-a167-45285a423db8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Source: Google

It is recommended that you post regularly on TikTok, posting more often is even better.

[{"selector":"#anim-c4140e6a-4cb3-4700-bcb1-1090c54bce43","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fb6bfc08-e5e6-495e-bc89-4ea3e983bad3","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-15256b18-33dd-4553-98b3-9159d6889d3b","keyframes":{"transform":["translate3d(153.49999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79e5d14f-2a6c-41ee-89dc-1816e0bd1397","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47f8da59-51fd-46af-ae56-86e58e64e653","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Source: Google

Tech Me Think

[{"selector":"#anim-04fda8ac-d982-4b0c-94df-be39cc9fc702","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1131675-442e-4964-88d7-505d872fac68","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38367699-d02e-476a-aab9-60ee9897c298","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.05)","offset":0.33},{"transform":"scale(0.995)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":400,"duration":1600,"easing":"ease-in-out","fill":"both","iterations":1}] Click to play story